Branding

Branding for business that want to show up

Your branding sets the tone for how your business is perceived. I help startups and growing businesses create clear, professional brand identities that feel considered, consistent, and easy to use. Whether you’re refining what you already have or starting from scratch, the aim is the same: a brand that supports your business and grows with it.

Book discovery call

Branding is more than a logo

Good branding isn’t just about how things look. It’s about clarity, consistency, and confidence.

When your branding is clear, it becomes easier to make decisions, easier to show up online, and easier for people to recognise and trust your business. It creates a strong foundation for your website, marketing, and day-to-day communications.
‍
My approach focuses on building brands that are practical, flexible, and designed to work in real life, not just look nice in a presentation.

Brand refresh

A brand refresh is ideal if you already have branding in place, but it no longer feels quite right. Rather than starting again, this focuses on refining and improving what’s already there. It’s about tightening things up, creating consistency, and making sure your brand reflects where your business is now.

A full brand identity is a good fit if:

Your branding feels dated or inconsistent

Your business has evolved over time

You want to look more polished without a full rebrand

Full brand identity

A full brand identity is best for new businesses or those going through a bigger change. This is a clean-slate approach, creating a cohesive visual identity that gives you a strong foundation to build on. The result is a brand you can use confidently across your website, marketing, and communications.

A full brand identity is a good fit if:

You are launching a new business or service

Your current branding no longer represents what you do

You want a clear, professional starting point for growth

How the process works

Discovery

‍We start with a short discovery to understand your business, goals, and direction.

Design & Refinement

‍I create and refine branding concepts collaboratively, with clear feedback points along the way.

Final Delivery

‍You’ll receive final files and simple brand guidelines in easy-to-use formats.

The process is clear, supportive, and designed to give you something you can confidently use day to day.

Looking for branding pricing?

If you’d like to see pricing and package options, you can request the latest branding pricing guide below. Enter your email address and I’ll send you the most up-to-date Design by END pricing guide.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

FAQs

Here you’ll find answers to the most common questions about branding. If there’s anything else you’d like to know, just get in touch.

Do you offer logo-only projects?

‍

I focus on branding that works as a complete system. Logo-only projects aren’t usually the best fit, but a brand refresh may be a good option depending on your needs.

Can you work with my existing brand?

‍

Yes. A brand refresh is designed specifically for improving and refining existing branding.

Do I need branding before a website?

‍

Not always, but having clear branding makes the website process smoother and more effective.

How long does branding take?

‍

Timelines vary depending on scope, but branding projects typically take a few weeks from start to finish.